MY DESIGNS ARE ACTUALLY SIMPLE. I LET THE PATTERNS SPEAK FOR THEMSELVES.
Denny Wirawan started his fashion career by working for the Prajudi Fashion House in 1992. He marked his designer debut in 1993 when he became Runner Up & Favorite Winner in Lomba Perancang Mode by Femina. His career blossomed in 1999 when he joined the Indonesian Fashion Designers Council (IFDC) and his yearly calendar revolves around the council’s annual Trend Show. Four years later, he opened his own self-titled fashion studio and produced his own collection branded as DENNY WIRAWAN.
Denny Wirawan’s designs show a character like no other; mysterious, provocative that is full of elegance and glamour. One signature style that he never forgets to include are the various arrays of printing motifs and brilliant bead embellishments. His presence in the Indonesian fashion industry has garnered a well-noted reputation as one of its power play and has become a constant recipient of many appreciations from the lifestyle media and in many Indonesia’s fashion events.
“The work of a creator in Indonesia must have a value in the exploration and promotion of cultural treasures in the present form without losing the character of the designer.”
“Consistency in the detail of the work presented by the accent and the iconic beads ornament and motifs that always enhance the fashion silhouette is the strength of my design.”
“Fashion is an art and it is something that challenges my imagination”
After around 20 years being one of the power players in the Indonesian fashion industry, Denny Wirawan under PT DANYNDO ARTA WIRATAMA has now launched 4 brands: